Christchurch, New Zealand · Shopify specialist

Multi-store Shopify Plus is a different beast.
I've been running one for 6.5 years.

I'm the in-house Shopify Plus engineer at Army & Outdoors. 6.5 years building their multi-store operation — sync, marketplaces, integrations, custom apps. ClickBrown is how I open that depth up to a few NZ & AU merchants. Direct contact, no agency.

300+ orders processed daily across NZ, AU, US, EU. Zero critical failures. Now taking on a few external clients.

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6.5+ Years on Shopify Plus, in production

4 Regional stores (NZ · AU · US · EU)

300+ Orders processed daily, automated

0 Critical failures, ever

Christchurch, New Zealand

Varun — Founder, ClickBrown Christchurch, New Zealand · Shopify specialist since 2019

NZ based · 6.5y

What I do

Three problems I keep solving.

Your regional stores keep falling out of sync

Multi-store sync, live FX pricing, store-specific multipliers, checkout extensions, plus theme-level custom features and UI work when projects need it. Built once and running in production for 5+ years across 4 regions.

Multi-store Shopify Plus Checkout ext. Theme custom. Private apps

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Your marketplaces are leaking conversions

TradeMe, eBay AU/NZ, Amazon, OnBuy, Google Shopping — feed setup and optimisation via Omnivore and DataFeedWatch, plus Google Merchant Center and Google Search Console management. Real production accounts I run daily.

TradeMe eBay AU/NZ Amazon Google Shopping GMC

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Your team is doing work a system should handle

Cin7 Omni, StarshipIt webhooks, Google Sheets automation, pricing engines, purchase managers. HMAC-verified, rate-limit-aware, no retry storms. I've shipped this exact stack to production. Done.

Cin7 Omni StarshipIt API integration Webhooks

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In production today

Real systems running right now.

A sample of the work currently live across Army & Outdoors and BrandSHD. Click any one to read how it was built.

Trust badges at checkout — using the Plus checkout where the doubt actually hits

Checkout free-gift extension — a Plus-only AOV lever, with the edge cases handled

Google Drive folder creator — batch SKU folders so the product team stops doing it by hand

Google Merchant Center — 9,400+ products approved, 5 years sustained

Shopify Plus performance — Core Web Vitals from red to green, 5 years sustained

Cross-store reporting dashboard — 4 Shopify stores, 7,683 SKUs, unified in NZD

Custom Klaviyo back-in-stock popup — built after a third-party app failed silently

Site switcher — sending visitors to their local store without losing the product they’re viewing

See all 18 case studies →

Real case studies

Problems solved. Numbers that prove it.

Every one honest — real problem, real solution, real numbers.

4 Stores stay in sync — products, FX prices, inventory in near real-time

Army & Outdoors

AAOsync — product, price + inventory sync across 4 Shopify stores (for one-off products Cin7 doesn’t manage)

AAO normally pushes regular products from Cin7 into Shopify. But there's a category of one-off products that live only in Shopify — creating each of them 4 times by hand across NZ/AU/US/EU was eating product manager time. Built a webhook-driven sync: create once on NZ, auto-replicates to other 3 stores with FX-converted pricing. Inventory stays in sync across all 4 stores in near real-time. Running 3+ years, zero failures.

Read case study →

300+ Orders auto-cleaned daily before reaching customs

Army & Outdoors

StarshipIt webhook — sanitising customs labels so parcels stop getting held at borders

AAO sells outdoor and military gear. Some product names — words like 'combat', specific gun part names — were consistently flagging at customs and getting parcels held for inspection. All products are legal, but the delays and customer-service hassle were real. Built a private Shopify app + webhook that strips flagged words from the title sent to StarshipIt, while keeping the marketable name on the storefront. 300+ orders cleaned daily, runs unattended.

Read case study →

Army & Outdoors

Trust badges at checkout — using the Plus checkout where the doubt actually hits

Most stores put trust badges on product pages — but the doubt that loses the sale peaks at checkout, with the card in hand. Built a Shopify Plus Checkout UI Extension that places three deliberately-chosen trust signals right under the order summary: 60-day returns (risk reversal), free shipping (transparent terms + AOV nudge), 125,000+ customers (social proof).

Read case study →

View all case studies →

Why me

6.5 years building production Shopify systems. Then I started doing it for others too.

I'm Varun — sole developer at Army & Outdoors, a multi-store outdoor retailer operating across NZ, AU, US, and EU on Shopify Plus. Since 2019 I've built and maintained every production system they run: multi-store sync, live FX pricing, marketplace automation, ERP integrations, checkout extensions, reporting dashboards. 11 live systems, 300+ orders automated daily, zero critical failures.

I also run my own Shopify store, BrandSHD. So when I talk about operational pain, I'm not theorising — I'm living it. I know what it costs to get this wrong because I've felt it on my own data.

I'm not an agency. One person. Direct contact. Fixed-scope NZD pricing. If your problem isn't a good fit, I'll tell you that and point you somewhere better.

11 Production systems live AAosync, StarshipIt, Cin7 Omni, purchase manager, HS code, reporting dashboard, checkout extensions, Klaviyo, site switcher, daily backups, performance

4 Regional stores managed NZ, AU, US, EU — all on Shopify Plus. Synced, FX-priced, and reporting consolidated to NZD.

5 Marketplaces managed TradeMe, eBay AU/NZ, Amazon, OnBuy, Google Shopping — live via Omnivore and DataFeedWatch.

0 Critical failures 6.5 years. 4 regional stores. 300+ daily orders. No critical production failures. Ever.

Shopify Plus Shopify Liquid Theme customisation Checkout extensions Core Web Vitals TradeMe Cin7 Omni StarshipIt Klaviyo Omnivore DataFeedWatch Google Search Console Google Merchant Center PHP / MySQL Webhooks Google Sheets API

How it works

Simple to get started

No lengthy discovery phases. Fixed-quote work, deployed straight to production — not handed off on staging.

1. Call

Free 30-min call. Tell me what's broken or slowing you down. I'll tell you honestly if I can help — or who you should talk to instead.

2. Quote

Fixed-scope proposal in NZD. Exact cost, exact timeline. No hourly estimates. No scope creep. No invoice surprises.

3. Build

Planned, tested, deployed to production — not handed off on staging and abandoned. Full technical documentation included.

4. Support

1 month direct support included after launch. Monthly retainer available if you want me on standby.

FAQ

Common questions, honest answers.

If your question isn't here, send it via the contact form below — happy to answer before any call.

Who runs ClickBrown?

ClickBrown is run by Varun, a sole-trader Shopify Plus engineer based in Christchurch, New Zealand. Since 2019 he has been the in-house Shopify Plus engineer at Army & Outdoors, building and running the production systems across their NZ, AU, US, and EU regional stores. ClickBrown is how he opens that depth up to other Plus merchants on a project basis.

Is ClickBrown a one-person consultancy or an agency?

ClickBrown is a one-person consultancy — you communicate directly with Varun, with no account manager or project layer in between. During periods of high demand, ClickBrown may engage qualified subcontractors to help deliver work (covered in Terms & Conditions section 9); regardless of who performs the work, ClickBrown remains the single point of contact and is responsible for quality and delivery.

Do you only work with NZ and AU merchants, or international too?

ClickBrown works with Shopify Plus merchants anywhere in the world. The .com gateway (clickbrown.com) is set up specifically for international clients. Engagement is project-based and async-friendly, so time zones don't block the work — written scoping, written fixed-scope quotes, deliverables deployed to production.

Do you work with single-store Plus merchants, or only multi-store setups?

Both. Multi-store Plus is the deepest area of experience (6.5 years across 4 regional stores at Army & Outdoors), but single-store Shopify Plus engagements — checkout extensions, private apps, performance work, integrations — are equally welcome.

How much does a typical project cost?

The audit is a fixed NZD $750 — a 1-week diagnostic of your Shopify operations with a written, prioritised report. Projects are fixed-scope and quoted in writing after a free 30-minute scoping call; most engagements land between NZD $2,000 and $8,000 depending on scope. The retainer is NZD $1,200/month for stores actively building or optimising. No hourly billing, no scope creep, no invoice surprises.

What is the engagement process from first call to launch?

It's four steps: (1) a free 30-minute discovery call to understand what's broken or slowing you down, (2) a fixed-scope written quote in NZD with exact cost and timeline, (3) build, test, and deploy to production with full technical documentation, (4) 30 days of direct post-launch support included. No lengthy discovery phases, no open-ended hourly estimates.

Will you sign an NDA?

Yes. ClickBrown will sign a mutual NDA before any engagement that involves access to production credentials, customer data, internal systems, or other confidential information. Send your standard NDA, or one can be provided.

What happens if something breaks after delivery?

Every engagement includes 30 days of direct post-launch support. Defects in the delivered work are fixed at no additional cost during that window. After 30 days, ongoing fixes and changes required by third-party platform updates (e.g., Shopify API changes) can be quoted as new work or covered under the monthly retainer.

Do you use AI tools or subcontractors when delivering work?

Yes. ClickBrown uses modern development tools that may incorporate AI-assisted features, and may engage qualified subcontractors during high-demand periods. Quality and accountability remain with ClickBrown regardless of who performs the work or which tools are used. Clients who need to restrict the use of specific tools — for example, AI-assisted tools on sensitive data — must request this in writing before work commences. Full detail is in Terms & Conditions section 9.

What time zones do you cover for support?

ClickBrown is based in Christchurch, New Zealand. Core working hours are NZST, Monday to Friday, 8:30am–5:00pm. Outside core hours, engagement is async — written updates, deliverables shipped on agreed timelines. For international clients, scoping and review calls are scheduled at mutually convenient times across NZ, AU, EU, and US time zones.

Still wondering something? Send a quick message and I'll get back the same business day.

Multi-store Shopify Plus is a different beast. I've been running one for 6.5 years.

Three problems I keep solving.

Your regional stores keep falling out of sync

Your marketplaces are leaking conversions

Your team is doing work a system should handle

Real systems running right now.

Problems solved. Numbers that prove it.

AAOsync — product, price + inventory sync across 4 Shopify stores (for one-off products Cin7 doesn’t manage)

StarshipIt webhook — sanitising customs labels so parcels stop getting held at borders

Trust badges at checkout — using the Plus checkout where the doubt actually hits

6.5 years building production Shopify systems. Then I started doing it for others too.

Simple to get started

1. Call

2. Quote

3. Build

4. Support

Common questions, honest answers.

Who runs ClickBrown?

Is ClickBrown a one-person consultancy or an agency?

Do you only work with NZ and AU merchants, or international too?

Do you work with single-store Plus merchants, or only multi-store setups?

How much does a typical project cost?

What is the engagement process from first call to launch?

Will you sign an NDA?

What happens if something breaks after delivery?

Do you use AI tools or subcontractors when delivering work?

What time zones do you cover for support?

Let's talk about your store

Multi-store Shopify Plus is a different beast.
I've been running one for 6.5 years.