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Christchurch, New Zealand · Shopify specialist

Multi-store Shopify Plus is a different beast.
I've been running one for 6.5 years.

I'm the in-house Shopify Plus engineer at Army & Outdoors. 6.5 years building their multi-store operation — sync, marketplaces, integrations, custom apps. ClickBrown is how I open that depth up to a few NZ & AU merchants. Direct contact, no agency.

300+ orders processed daily across NZ, AU, US, EU. Zero critical failures. Now taking on a few external clients.
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6.5+ Years on Shopify Plus, in production
4 Regional stores (NZ · AU · US · EU)
300+ Orders processed daily, automated
0 Critical failures, ever
Varun — Founder, ClickBrown
Christchurch, New Zealand
Varun — Founder, ClickBrown Christchurch, New Zealand · Shopify specialist since 2019
NZ based · 6.5y
Built systems for
Your next store? Let's talk about your Shopify operation
Zero critical failures
NZD fixed-scope pricing
NZST business hours
What I do

Three things I do exceptionally well

Deep expertise in Shopify operations, automation, and NZ/AU marketplace growth — where most merchants leave the most money on the table.

Your regional stores keep falling out of sync

Multi-store sync, live FX pricing, store-specific multipliers, checkout extensions, plus theme-level custom features and UI work when projects need it. Built once and running in production for 5+ years across 4 regions.

Multi-store Shopify Plus Checkout ext. Theme custom. Private apps
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Your marketplaces are leaking conversions

TradeMe, eBay AU/NZ, Amazon, OnBuy, Google Shopping — feed setup and optimisation via Omnivore and DataFeedWatch, plus Google Merchant Center and Google Search Console management. Real production accounts I run daily.

TradeMe eBay AU/NZ Amazon Google Shopping GMC
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Your team is doing work a system should handle

Cin7 Omni, StarshipIt webhooks, Google Sheets automation, pricing engines, purchase managers. HMAC-verified, rate-limit-aware, no retry storms. I've shipped this exact stack to production. Done.

Cin7 Omni StarshipIt API integration Webhooks
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Real case studies

Problems solved. Numbers that prove it.

Every one honest — real problem, real solution, real numbers.

Army & Outdoors
Army & Outdoors

Cross-store reporting dashboard ? 4 Shopify stores, 7,683 SKUs, unified in NZD

Built a custom multi-store Shopify reporting platform from scratch. Aggregates 4 regional stores into a single NZD-converted view, with SKU-level cross-store performance, days-to-sell tracking, and inventory health ? replaces hours of manual Admin clicking + Excel work every week.

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4 Stores stay in sync ? products, FX prices, inventory in near real-time
Army & Outdoors
Army & Outdoors

AAOsync ? product, price + inventory sync across 4 Shopify stores (for one-off products Cin7 doesn’t manage)

AAO normally pushes regular products from Cin7 into Shopify. But there's a category of one-off products that live only in Shopify ? creating each of them 4 times by hand across NZ/AU/US/EU was eating product manager time. Built a webhook-driven sync: create once on NZ, auto-replicates to other 3 stores with FX-converted pricing. Inventory stays in sync across all 4 stores in near real-time. Running 3+ years, zero failures.

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300+ Orders auto-cleaned daily before reaching customs
Army & Outdoors
Army & Outdoors

StarshipIt webhook ? sanitising customs labels so parcels stop getting held at borders

AAO sells outdoor and military gear. Some product names ? words like 'combat', specific gun part names ? were consistently flagging at customs and getting parcels held for inspection. All products are legal, but the delays and customer-service hassle were real. Built a private Shopify app + webhook that strips flagged words from the title sent to StarshipIt, while keeping the marketable name on the storefront. 300+ orders cleaned daily, runs unattended.

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Varun
Why me

6.5 years building production Shopify systems. Then I started doing it for others too.

I'm Varun — sole developer at Army & Outdoors, a multi-store outdoor retailer operating across NZ, AU, US, and EU on Shopify Plus. Since 2019 I've built and maintained every production system they run: multi-store sync, live FX pricing, marketplace automation, ERP integrations, checkout extensions, reporting dashboards. 11 live systems, 300+ orders automated daily, zero critical failures.

I also run my own Shopify store, BrandSHD. So when I talk about operational pain, I'm not theorising — I'm living it. I know what it costs to get this wrong because I've felt it on my own data.

I'm not an agency. One person. Direct contact. Fixed-scope NZD pricing. If your problem isn't a good fit, I'll tell you that and point you somewhere better.

11 Production systems live AAosync, StarshipIt, Cin7 Omni, purchase manager, HS code, reporting dashboard, checkout extensions, Klaviyo, site switcher, daily backups, performance
4 Regional stores managed NZ, AU, US, EU — all on Shopify Plus. Synced, FX-priced, and reporting consolidated to NZD.
5 Marketplaces managed TradeMe, eBay AU/NZ, Amazon, OnBuy, Google Shopping — live via Omnivore and DataFeedWatch.
0 Critical failures 6.5 years. 4 regional stores. 300+ daily orders. No critical production failures. Ever.
Shopify Plus Shopify Liquid Theme customisation Checkout extensions Core Web Vitals TradeMe Cin7 Omni StarshipIt Klaviyo Omnivore DataFeedWatch Google Search Console Google Merchant Center PHP / MySQL Webhooks Google Sheets API
How it works

Simple to get started

No lengthy discovery phases. I move quickly, communicate clearly, and deliver to production — not staging.

1. Call

Free 30-min call. Tell me what's broken or slowing you down. I'll tell you honestly if I can help — or who you should talk to instead.

2. Quote

Fixed-scope proposal in NZD. Exact cost, exact timeline. No hourly estimates. No scope creep. No invoice surprises.

3. Build

Planned, tested, deployed to production — not handed off on staging and abandoned. Full technical documentation included.

4. Support

1 month direct support included after launch. Monthly retainer available if you want me on standby.

Ready to fix your Shopify operations?

Let's talk about your store

Tell me what's slowing you down. I'll tell you honestly if I can help and exactly what it'll cost — no obligation, no sales process.

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📍 Christchurch, New Zealand · NZST · Mon–Fri 8:30am–5pm

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